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Velocity’s Edge Podcast S1E4 - Carla Geisser & Chris Swan on Crisis Engineering
As Carla Geisser puts it: “The incidents that actually matter to how people interact with technology are not security incidents … They are things like, they can’t log into their bank account, they can’t buy their Taylor Swift tickets, they can’t get on an airplane.” And when everything’s on fire, most organizations make a critical mistake: they treat the crisis as the exception rather than the expectation. The companies that survive and thrive are those that understand a fundamental truth: if your business is growing, crises aren’t anomalies—they’re predictable outcomes of scale.
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Velocity’s Edge Podcast S1E3 - Melanie Ensign on Strategic Communications
Most organizations think of security communications as ‘crisis management’: what to say when something goes wrong. But waiting until an incident occurs to build relationships, establish trust, and create communication channels severely limits your response options.
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Security Incidents Aren’t “IT Problems”
Security incidents impact every part of an organization, not just IT. Companies that respond effectively are the ones that anticipate risks, plan ahead, and coordinate across departments—not just those that rely on technical teams to “fix the problem.”
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Incident Preparedness: Less Expensive Than Incident Response
Security incidents are inevitable, but proactive preparation can significantly reduce their impact. The worst incidents— the ones that cause financial losses, brand damage, regulatory scrutiny, and prolonged recovery times— occur when organizations haven’t built and tested a comprehensive incident response plan. Investing in incident readiness before a crisis arises isn’t just a best practice— it’s a financial imperative.
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